SEO & Digital Marketing¶

How Search Engines Work¶

• search engine mechanics - Crawling, indexing, ranking factors, relevance scoring, Yandex vs Google priorities
• ranking algorithms history - Yandex/Google algorithm timelines, YATI, BERT, neural network evolution, E-E-A-T framework

Keyword Research & Content¶

• keyword research semantic core - Wordstat operators, collection process, SERP-based clustering, frequency types, AI-assisted workflows
• text optimization - Document zones, Title/H1/Description rules, TF-IDF/BM25, text analyzer, traffic vs positional optimization
• niche content audit - Competitor content analysis, page types, content blocks by site type, technical briefs

Site Architecture¶

• site structure urls - URL construction, click depth vs URL depth, structure templates by site type, nesting rules
• internal linking - Linking types, SILO structure, pagination handling, anchor rules, PageRank propagation

Technical SEO¶

• technical seo audit - Audit prioritization, duplicate pages, server codes, hosting, content validation, anti-parsing defense
• robots txt sitemaps indexation - robots.txt configuration, sitemap.xml requirements, crawl budget, forced indexation
• core web vitals performance - LCP/CLS/INP metrics, mobile-first indexation, SPA/SSR solutions, image optimization

Ranking Factors¶

• commercial ranking factors - Commercial factors, E-A-T/E-E-A-T, trust signals, YMYL, product card lifecycle
• behavioral factors ctr - Behavioral factors, CTR optimization, snippet enhancement, Schema.org micromarkup

Link Building¶

• link building strategy - Link types, anchor composition, strategy by site age, search engine differences, light vs heavy links
• link quality assessment - Donor evaluation, outreach, PBN, drop domains, link audit, exchange platforms

Penalties & Recovery¶

• filters and penalties - Baden-Baden, Minusinsk, Penguin, Panda, YMYL filter, diagnostics and recovery procedures

Strategy & Business¶

• seo strategy by site type - E-commerce, service, informational, aggregator strategies, traffic forecasting, commercial proposals
• regional seo - Multi-region promotion, subdomains vs subdirectories, geo-targeting, Yandex/Google differences
• seo client management - Pricing models, work scope, communication, contracts, career development

Tools & Analytics¶

• seo tools workflow - Screaming Frog, Ahrefs, WordPress/Tilda setup, browser extensions, AI integration
• seo analytics reporting - KPIs, monthly reporting, meta-scanner, traffic drop diagnosis, position tracking